Advertising is a Form of Propoganda - 1232 Words

1. Propaganda is a term used to describe a way to openly and tendentiously manipulate the public opinion. It is mainly transmitted through the mass media, which in general can reach out to a large number of people in a short time. If you search up the term advertisement you will find that it usually means one of these things: a paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc; a public notice or the action of making generally known; a calling to the attention of the public. Basically the main goal of advertising is convincing people that a thing is good or bad, regardless of whether it is a political decision, economic venture, social activity, religious measure, or etc. This position paper†¦show more content†¦Advertisements do not represent a form of propaganda yet a way to help to increase the sale of goods and so producers can sell goods at reasonable prices. They raise the standard of living of people by drawing attention to new products and ideas. They increase the demand for goods and more workers are needed to produce goods so they provide employment. They pay for many services such as transporters, porters and sellers. Daily newspapers, television license fees and bus fees remain cheap because of advertisements. They also keep up the quality of the goods and services we use. In conclusion advertisements help with the economic situations in many countries and it can also bring people together though owning or liking common things. Advertisement does not represent a form of propaganda yet a tool in benefiting not just the country but also people that come across the ad. 7. By its very nature, advertising is a prominent feature of economic life. Advertising is one of the most dominate ways of reaching out to consumers and potential buyers through their TV sets, radios, newspapers, magazines, mailboxes, computers and †¦. Not surprisingly, the associated advertising expenditures can be huge. Advertising is big business indeed. Advertisements basically use visual, acoustic and combined messages that inform consumers about certain products and services, and influence them to freely choose and buy these products, whichShow MoreRelated Media Stereotypes Essay examples1432 Words   |  6 PagesMedia Stereotypes â€Å"Media stereotypes are inevitable, especially in the advertising, entertainment and news industries, which need as wide an audience as possible to quickly understand information. Stereotypes act like codes that give audiences a quick, common understanding of a person or group of people—usually relating to their class, ethnicity or race, gender, sexual orientation, social role or occupation.† Stereotypes are deeply embedded in every society in numerous ways. The dictionaryRead MoreSmoking Essay1568 Words   |  7 Pagessoldiers as well as others. 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The Effects Of Muscular Dysmorphia On Adolescents

Muscular Dysmorphia in Adolescents Body image disorders which can be very serious severe conditions are often considered to mostly affect women, men, however can also suffer from Body image issues. In men, a body image disorder typically presents itself as Muscular Dysmorphia. Men who are suffering from Muscular Dysmorphia often resort to hazardous ways to gain more muscle, such as over-exercising unhealthy amounts and steroids. Treatment for Muscular Dysmorphia frequently includes prescription anti-depressants. While effective, prescription drugs create a dilemma for a high school guidance counselor who may face ethical barriers in recommending a potentially harmful medication to minors. Cognitive Behavioral Therapy (or CBT), has shown promise as an effective non-pharmaceutical treatment for body image disorders, and has been used in the school setting for years. Case Review In Case #5, a guidance counselor in an urban school is concerned some of the boys may be having a body image issue. They work out excessively, take expensive supplements and are overly-concerned with nutrition. Most importantly, the muscle building regimen these boys are following seem to be interfering with their both school and personal lives. The counselor is worried for the boys’ mental well-being as well as their physical health. Especially with one boy in particular who seems to be engaging in illegal use of anabolic steroids. Muscle Dysmorphia is a type of Body Dysmorphic Disorder that isShow MoreRelatedThe Male Struggle with Body Image1583 Words   |  7 Pagesas females do and the expectations pushed on them by the media, women, and even other guys. There is a frightening lack of treatment because guy’s hardships are ignored and even overshadowed by women’s struggles. Males also go through the harmful effects and risks that come with the efforts they endure to change their body image, steroids for example, as well as denying that they have problems or concerns with their bodies because it could make them look weak to others when men are supposed to beRead MoreThe Male Struggle with Body Image1632 Words   |  7 Pagesas females do and the expectations pushed on them by the media, women, and even other guys. There is a frightening lack in treatment because guy’s hardships are ignored and even overshadowed by women’s struggles. Males also go through the harmful effects and ri sks that come with the efforts they endure to change their body image, steroids for example, as well as denying that they have problems or concerns with their bodies because it could make them look weak to others when men are supposed to beRead MoreEssay about Movie Icons1614 Words   |  7 Pagesbegan in early 1960s (e.g. Fashion icon, Twiggy). 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Art and advertising Essay Example For Students

Art and advertising Essay There is a distinct connection between art and advertising. There are three major visual arts, sculpture, painting, and architecture. Of these three arts, very effective advertising is made possible by sculpture and painting. A formal definition of art is ?For a work of art is the definition in comprehensible form of essential truth as the artist becomes aware of it in experience.? A relationship arises between a work of art and the observer that is complex, intangible, and undemonstrable and varies greatly with each observer. The beauty that results from obtaining a complete understanding of a work of art is derived from the sense of enrichment, of greater breadth and depth in the life of the observer when he realizes this beauty as a lasting and vital contribution to his life. The artist must bring out two factors in any work of art, namely objective facts of the subject which the artists attempts to bring out in his analysis and the synthesis of the results of that analysis. A pho tograph is distinct from art. It is a record, essentially a mirror image, of the facts of appearance and contains little if any of the timeless and characteristic quality necessary of a work of art, if those facts are to become significant. There are three arbitrary, but distinct groups of artists working today: fine artists, commercial artists, and illustrators. The difference between artists is determined by the intended audience. The fine artist produces a single piece of art, which is displayed in showings, galleries, and museums, and expects his audience to come to him. The commercial artist goes after an audience numbering in the millions, by producing inexpensive printed reproductions. Another difference is that fine art virtually never incorporates a written message whereas commercial art virtually always includes one. The illustrator produces pictures, drawings, and illustrations under supervision of an intermediary in the commercial art field. Advertising can be called controlled, identifiable persuasion utilizing means of mass communications. ?Professor Max Wales told his classes in advertising at the University of Oregon: ?Often advertisers choose to promote product benefits that are psychological, emotional, even silly. To explain these benefits in words proves embarrassing. Or ridiculous. So advertisers explain them indirectly?through art. The art director, then, rather than the copywriter, writes the ad.? Wales cites the many ads showing products being enjoyed in luxurious or intriguing settings.? The purpose of advertising is to bring together all of the various elements into one area to achieve an interaction that will communicate a message within a given context. The message may be conveyed and even manipulated by carefully juggling the visual elements. These elements are essentially words, photographs, illustrations, and graphic images, combined with a controlling force of black, white, and color. The purposes of advertisements are: (1) to attract attention to itself; (2) to enlist the viewers interest; (3) to show the viewer a means of satisfying a want or need through purchase of the product or service. If the advertising advocates an idea, the ad is designed to create an affinity for that idea; (4) to convince the viewer to buy the product, service, or idea; (5) to show the viewer how and where to buy the product or service or to take some specific course of action. It is readily apparent that the best way to promote an advertisement is to carefully craft an art work to carry the message to the intended audience. TV commercials must overcome two major handicaps, one being the hostility the audience harbors for this kind of advertising, and the other being the excess number of commercials prevalent in any given time period. There are three major categories of commercials: (1) the story; (2) the slice-of-life commercial; and (3) the testimonial. The parameters used to evaluate the commercial are based on the following: (1) what king of persons see the commercial?; (2) do they understand it?; (3) do they remember it?; (4) does it alter their opinion of the product?; (5) will they buy the product?. These are parameters that the commercial artist must adhere to when he designs a commercial. Any type of advertisement, whether of the printed medium or the electronic medium, requires artists with good abilities to design intelligent material so that an intended audience can be induced to act in some manner. Posters conveying a visual message, have been used for several thousand years. Hence, posters are really another advertising media. The Hammurabi law code is one of the earliest posters known in history. It was inscribed on a diorite stele, eight feet in length (a granite rock), and contained twenty-one horizontal columns above which appeared a bas-relief of King Hammurabi and the Sun God who delivered to him the laws of the Kingdom. This earliest poster is dated somewhere between 2067 and 2025 BC. Greek Mythology Essay ThesisThe magazine cover has been designed with imagination and beauty by many of the most celebrated artists in the world. Some of those with international reputations are: Henri Matisse, Pablo Picasso, Henri de Toulouse-Loutrec, Salvador Dali, and Andy Warhol. ?For various reasons, when the cause was right or the magazine beautiful enough, artists of high caliber produced magnificent lithographs, photographs, oil paintings, charcoal and water color drawings especially for the magazine cover.? With the emergence of the new, modern magazine at the end of the nineteenth century, artistic illustration in advertising came of age. Legions of artists, diverse in sensibilities, obtained work illustrating for periodicals. Some of these artists were former easel painters who wanted to introduce the Art Nouveau to a mass audience. Other artists were primarily interested in experimenting with the new media of the magazine, which could reproduce art photographically and also print in color. Analyzing the work of magazine cover artists from a wide variety of countries, artistic persuasions, and many eras, yields a fresh perspective of the art over the past 150 years. Before the mid-1920s little difference existed between fine and commercial art. Artists around the turn of the century ?saw art as art and did not see it as less grand just because it was reproduced for a magazine (as some would suppose today). Rather, cover work enhanced their reputations because more people became aware of their work.? Magazine covers have been an important contribution to our cultural awareness and historical understanding, presenting a visual record of human ideas and social movements as well as significant historical moments. Magazines reigned for about a century as the primary visual record of everyday life until displaced by t elevision in the 1950s. In fact, magazines recorded the excitement created by three major inventions of the last century?the bicycle, the automobile, and the airplane. Today, our primary visual medium is probably television, with both good and really horrible advertisements This report has shown that some of the earliest advertising employing art was the Hammurabi law code engraved on a granite rock approximately four thousand years ago. Since that time advertising art has been employed on posters, book covers, and magazines with the expressed purpose of promoting a product or idea. Today, much of the advertising we are exposed to is from the electronic medium, mainly television. Some of the television commercials are artfully done, but a larger per cent of them are quite poorly done. A recent television commercial showing two supposedly German engineers driving a Porsche automobile across America. During this sojourn, the two German engineers acquire treasures from various regions in the United States. This advertisement conveys a vivid visual message employing art. The viewer is led to believe that he can discover the good life by simply buying a Porsche. These advertisements that we are daily exposed to in both the print medium and the electronic medium use artists to show the visual message clearly. In art, objects are represented in terms of an implied line to encourage us to see a similarity between objects that are quite different. ?The tree, the tall building, the column, or the standing figure become connected in our mind by virtue of their verticality.? These are art techniques that are used daily in advertisements to attract our attention. Advertising is really an art in itself, since each of us perceives reality in a slightly different manner, some more so than others. As a philosopher once observed, ?There?s no such thing as reality, only our perception of it:? This means that each of us will interpret art in advertising in our own unique way dependent upon our particular system of beliefs of reality.

The Sanity Of Hamlet Essays - Characters In Hamlet,

The Sanity of Hamlet Method in the Madness: Hamlet's Sanity Supported Through His Relation to Ophelia and Edgar's Relation to Lear In both Hamlet and King Lear, Shakespeare incorporates a theme of madness with two characters: one truly mad, and one only acting mad to serve a motive. The madness of Hamlet is frequently disputed. This paper argues that the contrapuntal character in each play, namely Ophelia in Hamlet and Edgar in King Lear, acts as a balancing argument to the other character's madness or sanity. King Lear's more decisive distinction between Lear's frailty of mind and Edgar's contrived madness works to better define the relationship between Ophelia's breakdown and Hamlet's "north-north-west" brand of insanity. Both plays offer a character on each side of sanity, but in Hamlet the distinction is not as clear as it is in King Lear. Using the more explicit relationship in King Lear, one finds a better understanding of the relationship in Hamlet. While Shakespeare does not directly pit Ophelia's insanity (or breakdown) against Hamlet's madness, there is instead a clear definitiveness in Ophelia's condition and a clear uncertainty in Hamlet's madness. Obviously, Hamlet's character offers more evidence, while Ophelia's breakdown is quick, but more conclusive in its precision. Shakespeare offers clear evidence pointing to Hamlet's sanity beginning with the first scene of the play. Hamlet begins with guards whose main importance in the play is to give credibility to the ghost. If Hamlet were to see his father's ghost in private, the argument for his madness would greatly improve. Yet, not one, but three men together witness the ghost before even thinking to notify Hamlet. As Horatio says, being the only of the guards to play a significant role in the rest of the play, "Before my God, I might not this believe / Without the sensible and true avouch / Of mine own eyes. (I.i.56-8)" Horatio, who appears frequently throughout the play, acts as an unquestionably sane alibi to Hamlet again when framing the King with his reaction to the play. That Hamlet speaks to the ghost alone detracts somewhat from its credibility, but all the men are witness to the ghost demanding they speak alone. Horatio offers an insightful warning: What if it tempts you toward the flood, my lord, Or to the dreadful summit of the cliff That beetles o'er his base into the sea, And there assume some other horrible form Which might deprive your sovereignty of reason, And draw you into madness? Think of it. (I.iv.69-74) Horatio's comment may be where Hamlet gets the idea to use a plea of insanity to work out his plan. The important fact is that the ghost does not change form, but rather remains as the King and speaks to Hamlet rationally. There is also good reason for the ghost not to want the guards to know what he tells Hamlet, as the play could not proceed as it does if the guards were to hear what Hamlet did. It is the ghost of Hamlet's father who tells him, "but howsomever thou pursues this act, / Taint not thy mind. (I.v.84-5)" Later, when Hamlet sees the ghost again in his mothers room, her amazement at his madness is quite convincing. Yet one must take into consideration the careful planning of the ghost's credibility earlier in the play. After his first meeting with the ghost, Hamlet greets his friends cheerfully and acts as if the news is good rather than the devastation it really is. Horatio: What news, my lord? Hamlet: O, wonderful! Horatio: Good my lord, tell it. Hamlet: No, you will reveal it. (I.v.118-21) This is the first glimpse of Hamlet's ability and inclination to manipulate his behavior to achieve effect. Clearly Hamlet is not feeling cheerful at this moment, but if he lets the guards know the severity of the news, they might suspect its nature. Another instance of Hamlet's behavior manipulation is his meeting with Ophelia while his uncle and Polonius are hiding behind a curtain. Hamlet's affection for Ophelia has already been established in I.iii., and his complete rejection of her and what has transpired between them is clearly a hoax. Hamlet somehow suspects the eavesdroppers, just as he guesses that Guildenstern and Rosencrantz are sent by the King and Queen to question